CRM (Customer Relationship Management) : The Foundation of Contemporary Marketing Strategy. Dieser Artikel ist nicht verfügbar.
Baran, Roger J., Galka, Robert J., Strunk, Daniel P.
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Verlag: Cengage Learning, 2007
- Gebraucht
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
Verkäufer/-in mit 5 Sternen
AbeBooks-Verkäufer/-in seit 3. August 2006
Nicht verfügbar
Zustand: Gebraucht - Gut
EUR 11,45
Artikelbeschreibung vom Verkäufer
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 5295193-6
- Titel
- CRM (Customer Relationship Management) : The Foundation of Contemporary Marketing Strategy
- Autor
- Baran, Roger J., Galka, Robert J., Strunk, Daniel P.
- Verlag
- Cengage Learning
- Veröffentlichungsjahr
- 2007
- Zustand
- Very Good
- ISBN-10
- 0324322380
- ISBN-13
- 9780324322385
- Artikelgewicht
- 2,405 Pfund
- Abmessungen
- N/A
The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.