Campaigns and Elections American Style: The Changing Landscape of Political Campaigns

Sprache: Englisch

Verlag: Routledge, 2018

1138605182 / 9781138605183

Serie: Buch 21 von 23 - Transforming American Politics

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Artikelbeschreibung des Verkäufers

Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.…

Bestandsnummer des Verkäufers 00088821195

Titel
Campaigns and Elections American Style: The Changing Landscape of Political Campaigns
Autor
Candice J Nelson
Verlag
Routledge
Erscheinungsjahr
2018
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1138605182
ISBN-13
9781138605183
Auflage
5. oder spätere Auflage
Serie
Buch 21 von 23: Transforming American Politics

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 20. Dezember 2007

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