Case Study Collection of Global Digital Trading | Digital Transformation

Xuanzheng Li (u. a.)

ISBN 10: 6138974085 / ISBN 13: 9786138974086

Verlag: Scholars' Press, 2022

Case Study Collection of Global Digital Trading | Digital Transformation | Xuanzheng Li (u. a.) | Taschenbuch | Englisch | 2022 | Scholars' Press | EAN 9786138974086 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 125853478

Inhaltsangabe:

The rapid development of information technology and the outbreak of the new crown epidemic have dramatically changed the operational issues of global businesses. Both marketing, business models and supply chains have benefited from the application of information technology but were influenced by the disruptions brought about by the epidemic. This book will include three case studies corresponding to three elements of the value chain of operation management: marketing and business model, supply chain logistics. The first paper focus on marketing issues related to live e-commerce. The second paper study the business model of SHEIN, a successful Chinese online fashion company. The rapid development of the internet in China in the 21st century has created an opportunity for the development of cross-border e-commerce. The third article analyzes the maritime industry in Singapore.

Über die Autorin bzw. den Autor: The articles are written by  students from SILC Business School, Shanghai University. they got invovled with the project of Global Digital Trading  by Dr. Jun CHEN.

Bibliografische Details

Titel: Case Study Collection of Global Digital ...
Verlag: Scholars' Press
Erscheinungsdatum: 2022
Einband: Taschenbuch
Zustand: Neu