Cases on Integrating Simulation Tools into Entrepreneurship Education

The integration of simulation tools into entrepreneurship education transforms how entrepreneurs learn, experiment, and develop critical business skills. These digital and virtual tools offer students immersive, hands-on experiences that replicate real-world challenges, enabling them to test business ideas, make decisions, and navigate complex market dynamics in a risk-free environment. As entrepreneurship education continues to evolve, the adoption of simulation tools plays a key role in preparing students to succeed in the increasingly fast-paced, uncertain, and competitive business landscape. Further exploration of successful implementations highlights the potential of these technologies to shape the next generation of entrepreneurs. Integrating Simulation Tools Into Entrepreneurship Education explores the integration of simulation technologies and methodologies in entrepreneurship education. It examines the theoretical underpinnings, practical applications, benefits, challenges, and future directions of using simulations to teach entrepreneurship. This book covers topics such as digital technology, gamification, and online learning, and is a useful resource for educators, academicians, business owners, entrepreneurs, and researchers.

Andreas Masouras is an Associate Professor of Communication and Marketing in the Department of Economics & Business at Neapolis University. He holds a PhD with distinction from the Department of Political Science and International Relations at the University of the Peloponnese. The title of his doctoral dissertation is “Entrepreneurship and Competitiveness through the Lens of Institutional Analysis: The Case of Cyprus,” which is available in the National Archive of Doctoral Dissertations. He coordinates the following programs: the conventional MBA, the distance MBA (English-speaking), and the MBA in Tourism (distance learning). He is actively writing scientific articles and participates in international conferences. His book, “Entrepreneurship in Small and Medium-Sized Enterprises”, published by the American publishing house Nova, has been indexed in the Scopus book list.

Sofia D. Anastasiadou , is a Professor of Statistics and Research Methodology, Biostatistics Biomedical Research Methodology and at the School Health Sciences of the University of Western Macedonia (UOWM). She is the Dean of the Health Sciences of UOWM, Senate Member, and Member of post graduate studies committee. She is also a Member of the Senate and a MODIP Member of the same University. Her teaching focuses in the field of cognitive Research Methodology (Quantitative and Qualitative), Educational Research and Statistical Data Analysis, Big Data. She has written three books on Statistics and Research Methodology and has published over 300 articles in International and Greek Journals as well as in International and Greek Conferences.. She has organized and co-organized Greek and International Scientific Conferences. She is also a Member of a number of Scientific Committees of International Conferences and is an Associate Editor in a number of International Journals.

Dr Georgios Deirmentzoglou is an Assistant Professor in International Entrepreneurship, Technology, and Sustainable Development at Neapolis University Pafos (Cyprus). He holds a PhD in Business Administration, an MBA with a specialization in Total Quality Management and a BSc in Industrial Management and Technology. Before joining NUP, Georgios served as an Adjunct Lecturer at the University of Piraeus and other colleges in Greece in partnership with UK and French universities. Georgios has extensive experience as a Scientific Coordinator in EU-funded projects, primarily focusing on digital transformation and sustainable development. His research interests focus on entrepreneurship, technological innovation, sustainable development, and tourism.

Harry Sophocleous is a researcher and visiting Lecturer at the University of Naples. He deals with Corporate Communication (Marketing), Political Communication and Electoral Behavior. and Nations' Branding He completed his studies in the UK with a BA (Hons) in Business Administration from the University of East Anglia, an MSc in Marketing and an Mphil in Social Sciences from the University of Leicester. While, at this stage he is completing his PhD Thesis in Political Communication and Electoral Behavior, under the supervision of the Universities of Naples and Peloponnese.

Dr Eleni E. Anastasopoulou is a Lecturer in Sustainable Entrepreneurship at Neapolis University Pafos. She holds a Ph.D. in Sustainable Agri-food Entrepreneurship, an M.Sc. in Pharmacognosy and Chemistry of Natural Products, and a B.Sc. in Agriculture with a specialization in Food Science and Technology. Her research focuses on sustainable development, innovation in the agri-food and tourism sectors, and rural policies at national and European levels. She has published in high-impact journals, co-edited academic volumes, authored book chapters, and presented at international conferences. She also serves as Local Coordinator for the European University Alliance EMERGE and has extensive experience in EU-funded research projects.