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Casino Marketing: Theories and Applications

Hashimoto Ph.D., Kathryn

Verlag: Prentice Hall, 2009
ISBN 10: 0131996142 / ISBN 13: 9780131996144
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Titel: Casino Marketing: Theories and Applications

Verlag: Prentice Hall

Erscheinungsdatum: 2009

Einband: Soft cover

Zustand: Used


This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Table of Contents Introduction Chapter 1: Introduction to Marketing Chapter 2: Strategic Planning Macromarketing - External Factors that impact on doing business Chapter 3: External Environments Chapter 4: Consumer Markets Chapter 5: Beyond the Traditional Gambler: Meetings and Conventions Chapter 6: Segmentation and Positioning Micromarketing - Things that the casino can control Chapter 7: Service Profit Chain Chapter 8: Revenue Management Chapter 9: Place - The Importance of Channels, Location, and Transportation Chapter 10: Promotions Chapter 11: Tying it all together. Buchnummer des Verkäufers ABE_book_usedgood_0131996142

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Inhaltsangabe: The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals.  This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry.  Therefore, the readers accomplish two goals at one sitting.  They learn about fundamental marketing practices as well as casino industry applications.  Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos.  No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.

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