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Casino Marketing: Theories and Applications

Hashimoto Ph.D., Kathryn

Verlag: Prentice Hall, 2009
ISBN 10: 0131996142 / ISBN 13: 9780131996144
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Titel: Casino Marketing: Theories and Applications

Verlag: Prentice Hall

Erscheinungsdatum: 2009

Zustand: Used


This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Table of Contents Introduction Chapter 1: Introduction to Marketing Chapter 2: Strategic Planning Macromarketing - External Factors that impact on doing business Chapter 3: External Environments Chapter 4: Consumer Markets Chapter 5: Beyond the Traditional Gambler: Meetings and Conventions Chapter 6: Segmentation and Positioning Micromarketing - Things that the casino can control Chapter 7: Service Profit Chain Chapter 8: Revenue Management Chapter 9: Place - The Importance of Channels, Location, and Transportation Chapter 10: Promotions Chapter 11: Tying it all together. Buchnummer des Verkäufers ABE_book_usedgood_0131996142

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