Titel: Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Verlag: Harvard Business Review Press
Erscheinungsjahr: 2005
Sprache: Englisch
ISBN-10: 1578519608
ISBN-13: 9781578519606
Einband: Hardcover
Zustand: Very Good

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Inhaltsangabe

Explores the rise of retail's reigning disrupor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting. Recounts how some retailers have profoundly altered cultural and economic factors.

Rese�a del editor

Retail is a dog-eat-dog world—and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than “category killers” like Wal-Mart, Toys R Us, and Costco

This book explores how they did it, what other companies can glean from their killer strategies, and what’s next in retail’s future.

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