Clients at the Core : Marketing and Managing Today's Professional Services Firm

Aquila, August J.; Marcus, Bruce W.

ISBN 10: 0471453137 / ISBN 13: 9780471453130

Verlag: Wiley, 2004

Unread book in perfect condition. Bestandsnummer des Verkäufers 1545890

Inhaltsangabe:

"August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today's professional services firm. It is creative and thorough."
-Gerry Riskin, Partner, Edge International
"The authors have captured the changing role of professional services marketing and firm management. There is valuable insight [in this] down-to-earth guide to competing successfully in the new environment."
-David Maister, author and consultant
"The book is a masterpiece! Aquila and Marcus have produced the essential guide for managing a professional services firm. They've marshaled their considerable real-life experiences and far-reaching vision into a veritable operating manual for the successful firm."
-Rick Telberg, Editor at Large, American Institute of Certified Public Accountants
"At its heart, this book is the running shoe for legal and accounting professionals who want to put the client first. Following the evolution of the industry over the past twenty-five years, this must-have for every professional services firm is the key to leading in the turbulent and highly competitive waters ahead."
-Richard S. Levick, Esq., President, Levick Strategic Communications, LLC
coauthor, Stop the Presses: The Litigation PR Desk Reference
"Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each. The chapters on firm governance and paying for performance are thought provoking and certainly challenging to the conventional wisdom. If you want a better understanding of marketing and leading a professional firm in these turbulent times, this book is essential."
-Ronald J. Baker, author, Professional's Guide to Value Pricing and The Firm of the Future
"Client at the Core is a commonsense approach to keeping your professional services firm relevant in the twenty-first century's client-driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose."
-Jeffrey S. Pawlow, Managing Shareholder, The Growth Partnership, Inc.

Über die Autorin bzw. den Autor: AUGUST J. AQUILA is one of the country's leading consultants in the areas of mergers and acquisitions, succession planning, and management issues for professional services firms. He was an early pioneer and leading force in the accounting profession's consolidation movement. In 2003, he was inducted into the Accounting Marketing Association's Hall of Fame.
 
BRUCE W. MARCUS is a widely published author and consultant to some of the nation's largest corporations and professional services firms. The author of hundreds of articles and more than a dozen books on marketing and marketing-related subjects, he is the editor of the Marcus Letter on Professional Services Marketing, read internationally by more than 22,000 lawyers, accountants, consultants, and professional marketers.

Bibliografische Details

Titel: Clients at the Core : Marketing and Managing...
Verlag: Wiley
Erscheinungsdatum: 2004
Einband: Hardcover
Zustand: As New