Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

Isdell, Neville; Beasley, David

ISBN 10: 1250013712 / ISBN 13: 9781250013712

Verlag: St. Martin's Griffin (edition Reprint), 2012

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Bestandsnummer des Verkäufers 1250013712-11-1

Inhaltsangabe:

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's-and Coke's-story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

Über die Autorin bzw. den Autor:

NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.



DAVID BEASLEY is a writer based in Atlanta.

Bibliografische Details

Titel: Inside Coca-Cola: A CEO's Life Story of ...
Verlag: St. Martin's Griffin (edition Reprint)
Erscheinungsdatum: 2012
Einband: Paperback
Zustand: Good
Auflage: Reprint.