One of the most successful texts ever published on its subject, the new Seventh Edition focuses on the insights and ideas that drive the field and supports student learning. Three exciting features—a new pedagogical program based on the “testing effect,” a comprehensive, author-created instructor’s guide, and ZAPS Cognition Labs—deliver a dynamic, interactive introduction to cognitive psychology today.

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Daniel Reisberg is The Patricia and Clifford Lunneborg Professor of Psychology at Reed College in Portland, Oregon. Professor Reisberg's research has focused on the nature of mental imagery as well as on people's ability to remember emotionally significant events. He has served on the editorial boards of many cognitive psychology journals, and is the editor of the Oxford Handbook of Cognitive Psychology. Reisberg also consults extensively with law enforcement and the justice system, and is the author of The Science of Perception and Memory: A Pragmatic Guide for the Justice System.

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