Hardcover. The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling. "This book presents a comprehensive review of the emerging theories from cognitive science that integrate both decision processes and choice behavior"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Bestandsnummer des Verk�ufers 9780262044967

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Bibliografische Details

Titel: Cognitive Choice Modeling (Hardcover)
Verlag: MIT Press Ltd
Erscheinungsjahr: 2021
Sprache: Englisch
ISBN-10: 026204496X
ISBN-13: 9780262044967
Einband: Hardcover
Zustand: new

�ber diesen Titel

Inhaltsangabe

The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.

Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.

�ber die Autorin bzw. den Autor

Zheng Joyce Wang is Professor in the School of Communication at the Ohio State University, where she directs the Communication and Psychophysiology Lab. Jerome R. Busemeyer is Distinguished Professor of Psychological and Brain Sciences at Indiana University Bloomington.

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