Cognitive Interviewing Practice

Debbie Collins

ISBN 10: 1446256014 / ISBN 13: 9781446256015

Verlag: SAGE Publications Ltd, 2014

Beschreibung

nach der Bestellung gedruckt Neuware - Printed after ordering - Drawing on the approach used at the NatCen Social Research, this book provides practical, hands-on guidance for implementing cognitive interviewing methods in the context of applied social policy research.

Bestandsnummer des Verkäufers 9781446256015

Bibliografische Details

• Titel: Cognitive Interviewing Practice
• Verlag: SAGE Publications Ltd
• Erscheinungsjahr: 2014
• Sprache: Englisch
• ISBN-10: 1446256014
• ISBN-13: 9781446256015
• Einband: Taschenbuch
• Zustand: Neu

Über diesen Titel

Inhaltsangabe

The use of the cognitive interviewing method for survey question testing has proliferated and evolved over the past 30 years.  In more recent years the method has been applied to the evaluation of information letters and leaflets and to research consent forms. This book provides a practical handbook for implementing cognitive interviewing methods in the context of applied social policy research, based on the approach used by the authors at the NatCen Social Research (NatCen) where cognitive interviewing methods have been used for well over a decade.

The book provides a justification for the importance of question testing and evaluation and discusses the position of cognitive interviewing in relation to other questionnaire development and evaluation techniques. Throughout the book, the focus is on providing practical and hands-on guidance around elements such as sampling and recruitment, designing probes, interviewing skills, data management and analysis and how to interpret the findings and use them to improve survey questions and other documents.  The book also covers cognitive interviewing in different survey modes, in cross national, cross cultural and multilingual settings and discusses some other potential uses of the method. 

Über die Autorin bzw. den Autor

Debbie Collins is Head of Questionnaire Development and Testing at NatCen Social Research. An experienced survey researcher, Debbie has specialised over the past decade in survey methodology, questionnaire development and testing. Debbie founded NatCen’s Questionnaire Development and Testing Hub, with Michelle Gray in 2006 and has developed and tested survey questions and data collection tools for a wide range of clients. Debbie’s research interests include novel uses of cognitive interviewing, effective combinations of pretesting methods, and the design of web and mixed mode questionnaires.