Collins Applied Business - A2 for AQA Students Book

Chapman, Tim and Surridge, Malcolm and Merrills, Stuart and McGuire, Gordon and Buchanan, Neil

ISBN 10: 0007201427 / ISBN 13: 9780007201426

Verlag: Collins Educational, 2006

Beschreibung

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Bestandsnummer des Verkäufers 1136585

Bibliografische Details

• Titel: Collins Applied Business - A2 for AQA Students Book
• Verlag: Collins Educational
• Erscheinungsjahr: 2006
• Sprache: Englisch
• ISBN-10: 0007201427
• ISBN-13: 9780007201426
• Einband: Paperback
• Zustand: Used; Good

Über diesen Titel

Inhaltsangabe

This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.

Introduction
Unit 8: Business Planning
Unit 9: Marketing Strategy
Unit 10: Promotional Activities
Unit 11: The Marketing Environment
Unit 12: Managing People
Unit 13: Managing Information
Unit 14: Managing Change
Unit 15: Financial Accounting for Managers
Unit 16: Managing Resources
Index

Über die Autorinnen und Autoren

Tim Chapman is an experienced teacher of GCSE, GCE and VCE Business Studies. He is the Chief Examiner for Applied Business courses with a major awarding body.

Malcolm Surridge is Chief Examiner for GCE Business Studies and Principal Examiner for AS Applied Business with a leading awarding body. He has over twenty-five years experience of teaching business subjects and is the author of numerous textbooks, including Applied Business for GCSE, published by Collins Educational.

Stuart Merrills is a Senior Tutor and teacher of Accounting and Business at East Norfolk Sixth Form College with many years teaching and writing experience. He has a wide knowledge of vocational subjects and methodology. He is currently an Assistant Principal Examiner for a major awarding body.