Communication in Political Campaigns

Benoit, William L.

ISBN 10: 0820486043 / ISBN 13: 9780820486048

Verlag: Peter Lang Inc., International Academic Publi, 2006

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0820486043I3N00

Inhaltsangabe:

This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media – from television spots and debates to candidate webpages and direct-mail advertising – it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

Über die Autorin bzw. den Autor: The Author: William L. Benoit received his Ph.D. in communication from Wayne State University. He is Professor of Communication at the University of Missouri, and is frequently called upon as an expert by the news media during political campaigns.

Bibliografische Details

Titel: Communication in Political Campaigns
Verlag: Peter Lang Inc., International Academic Publi
Erscheinungsdatum: 2006
Einband: Paperback
Zustand: Good
Zustand des Schutzumschlags: No Jacket