Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won

Phng Trn

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Sprache: Englisch

Verlag: Advantage Media Group, 2018

1946633151 / 9781946633156

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Artikelbeschreibung des Verkäufers

Asia?s growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region?s rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hi?p Phát (THP), the drinks company founded by Ph??ng Uyên Tr?n?s family. Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit. Its message is an empowering one. East and West can learn from each other. Family-owned businesses are thriving. Asian women are making their mark. Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations. It is not easy, but as THP?s founder, Tr?n Quí Thanh, tells himself daily, ?Nothing is Impossible.. …

Bestandsnummer des Verkäufers CIN1946633151G

Titel
Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won
Autor
Phng Trn
Verlag
Advantage Media Group
Erscheinungsjahr
2018
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1946633151
ISBN-13
9781946633156

World of Books Inc

Montgomery, IL, USA

Verkäufer/-in mit 4 Sternen

AbeBooks-Verkäufer/-in seit 23. März 2026

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