From Concept to Consumer: How to Turn Ideas Into Money

Phil Baker

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Sprache: Englisch

Verlag: Pearson Education (US), 2008

0137137478 / 9780137137473

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Artikelbeschreibung des Verkäufers

In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker?s product successes range from Apple?s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You?ll discover what makes a winning product, and why great ideas are just 5% of the process.the easiest 5%! You?ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding ?feature creep,? prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you?ve delivered your first breakthrough product, Baker shows how to follow up with another winner!Optimize your entire product development process Make everything work together seamlessly: from planning and engineering through distribution and marketing  Get breakthrough industrial design without overpaying for itDeliver products that create a powerful emotional bond with your customerTime product delivery for maximum competitive advantageMake sure you don?t reach your market too late?or too early, eitherLeverage Asian manufacturing without falling victim to its pitfalls Successfully coordinate even the most complex worldwide product delivery programs.…

Bestandsnummer des Verkäufers CIN0137137478G

Titel
From Concept to Consumer: How to Turn Ideas Into Money
Autor
Phil Baker
Verlag
Pearson Education (US)
Erscheinungsjahr
2008
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0137137478
ISBN-13
9780137137473

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 20. Dezember 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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