Navy hardcover shows only very slight edgewear. The 276 pages are clean, tight and unmarked. DJ is lightly edgeworn. This is a reliable source of information explaining how to conduct efective concept tests and how to use the results to make profitable marketing decisions.

Bestandsnummer des Verk�ufers 05698

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Bibliografische Details

Titel

Concept Testing: How to Test New Product Ideas Before You Go to Market

Verlag

American Management Association, Chicago

Erscheinungsjahr

1987

Sprache

Englisch

Einband

Hardcover

Auflage

Second Edition

Zustand

Near Fine

Zustand des Schutzumschlags

Very Good+

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