Conceptual Blockbusting: A Guide to Better Ideas, Fourth Edition

Adams, James L.

ISBN 10: 0738205370 / ISBN 13: 9780738205373

Verlag: Basic Books, 2001

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0738205370I4N00

Inhaltsangabe:

James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.

Über die Autorin bzw. den Autor: James L. Adams is professor emeritus at Stanford University, where he has held a variety of administrative posts, taught courses on design and creativity, and won many teaching awards. Trained as an engineer and artist, he has been employed as a design engineer by several companies, as well as consulting for and coaching groups in the private and public sector around the world. He lives on the Stanford campus.

Bibliografische Details

Titel: Conceptual Blockbusting: A Guide to Better ...
Verlag: Basic Books
Erscheinungsdatum: 2001
Einband: Paperback
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket
Auflage: 4. Auflage