Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire

Goldman, Kevin

ISBN 10: 0684815710 / ISBN 13: 9780684815718

Verlag: Simon & Schuster, Riverside, New Jersey, U.S.A., 1997

Beschreibung

first edition/first printing book is tight with no markings, authors signature on first page along with a date, some tanning to page edges, dj has some rubbing and edges have curling/creasing.

Bestandsnummer des Verkäufers 012255

Bibliografische Details

• Titel: Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
• Verlag: Simon & Schuster, Riverside, New Jersey, U.S.A.
• Erscheinungsjahr: 1997
• Sprache: Englisch
• ISBN-10: 0684815710
• ISBN-13: 9780684815718
• Einband: Hardcover
• Auflage: First Edition/First Printing
• Zustand: Very Good
• Zustand des Schutzumschlags: Very Good
• Verkäuferkataloge:
  • BUSINESS

Über diesen Titel

Inhaltsangabe

The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok. Goldman takes a detailed look at the downfall of the company and the reasons behind it. He has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients. This work also details changes in advertising in the 1980s, such as the merger mania and ad-agency consolidations that swept Madison Avenue, including the British take-over of major agencies.