Console Wars: Sega, Nintendo, and the Battle That Defined a Generation

Blake J Harris

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Sprache: Englisch

Verlag: HarperCollins Publishers Inc, 2015

0062276700 / 9780062276704

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Artikelbeschreibung des Verkäufers

Now a documentary on CBS All Access.  Following the success of The Accidental Billionaires and Moneyball comes Console Wars--a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.  In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan. Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry. A best book of the year: NPR, Slate, Publishers Weekly, Goodreads.…

Bestandsnummer des Verkäufers 00110400661

Titel
Console Wars: Sega, Nintendo, and the Battle That Defined a Generation
Autor
Blake J Harris
Verlag
HarperCollins Publishers Inc
Erscheinungsjahr
2015
Zustand
Fair
Einband
Paperback
Sprache
Englisch
ISBN-10
0062276700
ISBN-13
9780062276704

World of Books (was SecondSale)

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Verkäufer:in bei AbeBooks seit 20. Dezember 2007

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