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Inhaltsangabe: Consumer spending accounts for 69 percent of the U.S. gross domestic product, or over $11 trillion. Consumer Behavior 2015 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain and expand their markets. Consumer Behavior 2015 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2015 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys.
Buchbeschreibung Richard K Miller & Associates, 2014. Paperback. Buchzustand: New. book. Buchnummer des Verkäufers M1577832000