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Bibliografische Details

Titel: Consumer Behavior: Concepts and Applications
Verlag: McGraw-Hill Education (ISE Editi
Erscheinungsjahr: 1993
Sprache: Englisch
ISBN-10: 0071125116
ISBN-13: 9780071125116
Einband: Paperback
Zustand: Used; Very Good

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Inhaltsangabe

An analysis of change in retailing, looking at retailing as entertainment, retail theatre, and other evolving customized retail formats, including examples based on a range of retail venues and comprehensive cases. Aimed at undergraduate students on retail management courses.

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Northeast Louisiana University

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