Consumer Behavior : Concepts and Applications

Loudon, David L., Della Britta, Albert J.

ISBN 10: 0070387672 / ISBN 13: 9780070387676

Verlag: McGraw-Hill Companies, The, 1992

Beschreibung

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 49876488-20

Bibliografische Details

Titel: Consumer Behavior : Concepts and Applications

Verlag: McGraw-Hill Companies, The

Erscheinungsdatum: 1992

Einband: Hardcover

Zustand: Good

Über diesen Titel

Inhaltsangabe:

Book by Loudon David L Della Bitta Albert J

Reseña del editor:

This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.