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Bibliografische Details

Titel: Consumer Behavior: Concepts and Applications

Verlag: McGraw-Hill Companies

Erscheinungsdatum: 1993

Einband: Hardcover

Zustand: Good

Zustand des Schutzumschlags: No Jacket

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Inhaltsangabe:

Book by Loudon David L Della Bitta Albert J

Rese�a del editor:

This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.

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Verwandte Artikel zu Consumer Behavior: Concepts and Applications

Consumer Behavior: Concepts and Applications

Loudon, D.; Loudon, David L.; Della Britta, Albert J.

Gebraucht - Hardcover

Unternehmensdaten des Verk�ufers