Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Loudon, David L.,Della Bitta, Albert J.

ISBN 10: 0070387672 / ISBN 13: 9780070387676

Verlag: McGraw-Hill College, 1993

Beschreibung

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Bibliografische Details

Titel: Consumer Behavior: Concepts and Applications...

Verlag: McGraw-Hill College

Erscheinungsdatum: 1993

Einband: hardcover

Zustand: Good

Über diesen Titel

Inhaltsangabe:

Book by Loudon David L Della Bitta Albert J

Reseña del editor:

This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.