Gently used. Expect delivery in 2-3 weeks. Buchnummer des Verkäufers
Inhaltsangabe: For consumer behavior, buyer behavior, and high-level undergraduate or mba courses.scientific, sophisticated, yet readable. Kardes approaches the subject of consumer behavior by using a rigorous scientific orientation, and presents his material in three overlapping sections: basic concepts, persuasion, and managerial decision making. Thus, the text discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.
Titel: Consumer Behavior and Managerial Decision ...
Verlag: Prentice Hall
Zustand: very good
Buchbeschreibung Prentice Hall, 2001. Paperback. Buchzustand: Used: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Buchnummer des Verkäufers 8120322215