Consumer Behavior and Marketing Strategy

Olson, Jerry C., Peter, J. Paul

ISBN 10: 0073529850 / ISBN 13: 9780073529851

Verlag: McGraw-Hill Higher Education, 2007

Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 7517351-6

Inhaltsangabe:

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Über die Autorinnen und Autoren: J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.

Bibliografische Details

Titel: Consumer Behavior and Marketing Strategy
Verlag: McGraw-Hill Higher Education
Erscheinungsdatum: 2007
Einband: Hardcover
Zustand: Good
Auflage: 8th Edition.