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Inhaltsangabe: "Consumer Behaviour", 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool to help the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analysing and understanding consumer behaviour and can be used to guide the development of effective marketing strategies.
About the Author: J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.
Buchbeschreibung McGraw-Hill Higher Education, 2004. Paperback. Buchzustand: Acceptable. Previously may have been exposed to water (some marks remain but is usable) Acceptable items may shows sign of prior usage, pages stained or discoloured from the outside. Covers/corners and spine may be worn/bent, may contain stickers/stamps or previous owners name (May contain gift note). For detailed description please contact seller. Buchnummer des Verkäufers mon0001278307
Buchbeschreibung McGraw-Hill, 2004. Paperback. Buchzustand: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Buchnummer des Verkäufers mon0001271628
Buchbeschreibung McGraw-Hill Companies, The. Paperback. Buchzustand: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Buchnummer des Verkäufers G0071111778I3N00
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Buchbeschreibung McGraw-Hill Higher Education, 2005. Buchzustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. , 1150grams, ISBN:0071111778. Buchnummer des Verkäufers 6270001
Buchbeschreibung Mcgraw-Hill (Tx), 2004. Paperback. Buchzustand: Very Good. Great condition with minimal wear, aging, or shelf wear. Buchnummer des Verkäufers P020071111778
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Buchbeschreibung Mcgraw-Hill (Tx), 2004. Paperback. Buchzustand: New. Never used!. Buchnummer des Verkäufers P110071111778
Buchbeschreibung Mcgraw-Hill (Tx), 2004. Paperback. Buchzustand: Good. 7th. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Buchnummer des Verkäufers 0071111778