Consumer Behaviour and Marketing Strategy

J. P. Peter, Jerry C. Olson, Klaus G. Grunert

ISBN 10: 025622529X / ISBN 13: 9780256225297

Verlag: Mcgraw-Hill Higher Education, 1999

Beschreibung

Broschiert Sehr guter Zustand, ohne Namenseintrag, J. P. Peter, Jerry C. Olson, Klaus G. Grunert Zustand: 2, Sehr gut - gebraucht, Broschiert Mcgraw-Hill Higher Education , 1999 , Consumer Behaviour and Marketing Strategy, J. P. Peter, Jerry C. Olson, Klaus G. Grunert.

Bestandsnummer des Verkäufers BU326449

Bibliografische Details

• Titel: Consumer Behaviour and Marketing Strategy
• Verlag: Mcgraw-Hill Higher Education
• Erscheinungsjahr: 1999
• Sprache: Englisch
• ISBN-10: 025622529X
• ISBN-13: 9780256225297
• Einband: Softcover
• Zustand: Sehr gut - gebraucht
• Verkäuferkataloge:
  • Ratgeber

Über diesen Titel

Inhaltsangabe

Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.