Consumer Data Research

Paul A. Longley

ISBN 10: 1787353893 / ISBN 13: 9781787353893

Verlag: UCL Press, 2018

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Bestandsnummer des Verkäufers wbs4331958134

Inhaltsangabe:

Big Data, die von kundenorientierten Organisationen gesammelt werden – wie Smartphone-Protokolle, Treuekartentransaktionen, intelligente Reisetickets, Social-Media-Beiträge oder Smart-Meter-Messungen – machen die meisten Daten über Bürger heute erfasst. Dieses Buch liefert die erste konsolidierte Aussage über das enorme Potenzial der Verbraucherdatenforschung.

Über die Autorinnen und Autoren: Paul Longley is Professor of Geographic Information Science at UCL where he also directs the ESRC Consumer Data Research Centre. His research interests are focused around socioeconomic applications of GIScience, in geo-temporal demographics, retailing, genealogy and urban modelling, latterly often using Big Data analytics.

Alex Singleton is Professor of Geographic Information Science at the University of Liverpool and Deputy Director of the ESRC Consumer Data Research Centre. His research explores how the complexities of individual behaviours manifest spatially and the ways in which they can be represented and understood though a framework of geographic data science.

James Cheshire is a Senior Lecturer in Quantitative Human Geography at UCL and Deputy Director of the ESRC Consumer Data Research Centre. His research focuses on the analysis and visualisation of new forms of geographically referenced population data for social science

Bibliografische Details

Titel: Consumer Data Research
Verlag: UCL Press
Erscheinungsdatum: 2018
Einband: Softcover
Zustand: Like New