Consumer Research Methods in Food Science

Heber Rodrigues

ISBN 10: 1071629999 / ISBN 13: 9781071629994

Verlag: Springer US, Springer US Apr 2023, 2023

Beschreibung

Neuware -This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 484 pp. Englisch.

Bestandsnummer des Verkäufers 9781071629994

Bibliografische Details

• Titel: Consumer Research Methods in Food Science
• Verlag: Springer US, Springer US Apr 2023
• Veröffentlichungsdatum: 2023
• Sprache: Englisch
• ISBN-10: 1071629999
• ISBN-13: 9781071629994
• Bindung: Buch
• Zustand: Neu

Über diesen Titel

Inhaltsangabe

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. 

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.