Consumer Rites: The Buying and Selling of American Holidays

Leigh Eric Schmidt

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Sprache: Englisch

Verlag: Princeton University Press, 1995

0691029806 / 9780691029801

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Slogans such as "Let's put Christ back into Christmas" or "Jesus Is the Reason for the Season" hold an appeal to Christians who oppose the commercializing of events they hold sacred. However, through a close look at the rise of holidays in the United States, this book argues that commercial appropriations of these occasions were as religious in form as they were secular. The rituals of America's holiday bazaar that emerged in the 19th century offered a luxuriant merger of the holy and the profane - a heady blend of fashion and faith, merchandizing and gift-giving, profits and sentiments, all celebrations of a devout consumption. This book offers a reassessment of the "consumer rites" that various social critics have long decried for their spiritual emptiness and banal sentimentality. It tells the story of how holiday celebrations were almost banished by Puritans and other religious reformers in the colonies but went on to be romanticized and reinvented in the 19th and 20th centuries. Merchants and advertisers were crucial for the reimagining of the holidays, promoting them in a grand, carnivalesque manner, which could include gargantuan fruit cakes, towering rabbits, masked Santa Clauses, and exploding valentines. Along the way Schmidt uses everything from diaries to manuals on church decoration and window display to show the ways people have prepared for and celebrated specific holidays - such as going Christmas shopping, making love tokens, choosing Easter bonnets, sending flowers to Mom, buying ties for Dad. He demonstrates in particular how women took the lead as holiday consumers, shaping warm-hearted celebrations of home and family through their intricate engagement with the marketplace. …

Bestandsnummer des Verkäufers 00091276014

Titel
Consumer Rites: The Buying and Selling of American Holidays
Autor
Leigh Eric Schmidt
Verlag
Princeton University Press
Erscheinungsjahr
1995
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0691029806
ISBN-13
9780691029801

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

AbeBooks-Verkäufer/-in seit 20. Dezember 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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