Consumption and Advertising in Eastern Europe and

ISBN 10: 3031202066 / ISBN 13: 9783031202063

Verlag: Palgrave Macmillan, 2024

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Inhaltsangabe:

This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.   

Über die Autorin bzw. den Autor:

Magdalena Eriksroed-Burger is Research Associate at the University of Bamberg, Germany.

Heidi Hein-Kircher is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany. 

Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Södertörn University, Sweden.

Bibliografische Details

Titel: Consumption and Advertising in Eastern ...
Verlag: Palgrave Macmillan
Erscheinungsdatum: 2024
Einband: Softcover
Zustand: Brand New