Contemporary Strategy Analysis

Grant, Robert M.

ISBN 10: 1405163097 / ISBN 13: 9781405163095

Verlag: Blackwell Pub, 2007

Bestandsnummer des Verkäufers 1405163097-4-32985777

Inhaltsangabe:

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: thorough coverage of internet-based strategies fresh examples of resource-based competitive advantage improved online resources additional case illustrations in every chapter new self study questions.Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

Über die Autorin bzw. den Autor: Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of the Strategic Management Journal and Strategy & Leadership. His text, Contemporary Strategy Analysis is a pre-eminent textbook in the field and is accompanied by his Cases to Accompany Contemprary Strategy Analysis.

Bibliografische Details

Titel: Contemporary Strategy Analysis
Verlag: Blackwell Pub
Erscheinungsdatum: 2007
Einband: paperback
Zustand: Fair