The Coo Revolution: Reinventing Customer-Facing Processes for Moments of Truth

Sprache: Englisch

Verlag: Meghan-Kiffer Press, 2013

0929652193 / 9780929652191

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What do CEOs now demand of their COs? The reinvention of customer-facing processes for moments of truth. Did you ever wonder about the replacement for Apple's legendary CEO, Steve Jobs? It was the CO, Timothy Cook. What? The chief operating officer became the CEO of one of the most profitable companies in history? Cook joined Apple in 1998, and is credited with pulling Apple out of manufacturing by closing factories and warehouses around the world. This helped the company reduce inventory levels and streamline its supply chain to match the efficiency of Dell, dramatically increasing margins. Cook has been quoted as saying, You kind of want to manage it like you're in the dairy business. If it gets past its freshness date, you have a problem. Cook exemplifies the new reality of intelligent business operations in the customer-driven enterprise that operates in the now. This book connects the dots between the CO and the Chief Marketing Officer (CMO) in a way that is unusual and powerful. The book asserts that the primary role of the modern CO should be that of delivering customer experiences that delight While traditional back-office functions will certainly not go away, the book encourages COs to pivot and also focus on the front office. This expanded role is made possible by the many principles and technologies discussed in the book. This new-found ability to leverage smarter process management can transform your business into a dynamic, real-time, customer-driven enterprise. …

Bestandsnummer des Verkäufers 00100956505

Titel
The Coo Revolution: Reinventing Customer-Facing Processes for Moments of Truth
Autor
Rich Phillips
Verlag
Meghan-Kiffer Press
Veröffentlichungsjahr
2013
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0929652193
ISBN-13
9780929652191

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

AbeBooks-Verkäufer/-in seit 20. Dezember 2007

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