Copywriting Third Edition Successful writing for design, advertising and marketing

Shaw, Mark, Lingwood, Gyles

ISBN 10: 1529420245 / ISBN 13: 9781529420241

Verlag: 0, 2022

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Inhaltsangabe:

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco

Über die Autorin bzw. den Autor: Mark Shaw was a professional copywriter for more than 30 years. He founded UK design agency Jupiter Design, and was President of Liquid Agency Europe, where he managed global brand and messaging for some of the world's leading organizations. He died in 2017.

Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).

Bibliografische Details

Titel: Copywriting Third Edition Successful writing...
Verlag: 0
Erscheinungsdatum: 2022
Einband: Softcover
Zustand: New
Auflage: 3. Auflage