Corporate Charisma : How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture

Temporal, Paul, Alder, Harry

ISBN 10: 0749918934 / ISBN 13: 9780749918934

Verlag: Little, Brown Book Group Limited, 1999

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 51652374-20

Inhaltsangabe:

Written by Dr. Paul Temporal and Dr. Harry Alder, two experts in creating corporate personality, this accessible and authoritative book provides a step-by-step guide to making your company unique and giving it new vitality and direction. Chapters cover: Vision, mission and values; the psychology of a company; creating corporate charisma; communicating the personality; positioning; brand management; market research; choosing customers through segmentation and market developments. Throughout, Corporate Charisma is packed with simple principles, down to earth actions, explanations, exercises, checklists and a short training programme that you can apply directly to your business, whatever sector you are in, and whatever the size of your company.

Über die Autorin bzw. den Autor: Dr. Paul Temporal conducts seminars on branding and speaks regularly at conferences and has been extensively published in journals. Dr Harry Alder, a popular seminar leader and speaker, works with major companies to help their staff reach their maximum potential.

Bibliografische Details

Titel: Corporate Charisma : How to Achieve ...
Verlag: Little, Brown Book Group Limited
Erscheinungsdatum: 1999
Einband: Softcover
Zustand: Very Good