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Bibliografische Details

Titel: Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture
Verlag: Piatkus Books
Ver�ffentlichungsdatum: 1998
Sprache: Englisch
ISBN-10: 074991825X
ISBN-13: 9780749918255
Bindung: Hardcover
Zustand: Very Good

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Inhaltsangabe

This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters cover: vision, mission and values; the psychology of a company; creating corporate charisma; commmunicating the personality; positioning; brand management; market research; and choosing customers through segmentation and market developments. The text also offers explanations, exercises, checklists and a short training programme that can be applied directly to the reader's company, regardless of size.

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We are a family run online bookshop based in Wales at the western edge of the Brecon Beacons National park and have been selling books online since October 2004. I have always had a love of books and it eventually got to the stage where my own book collection began to take over the family home! I reluctantly decided to sell a few of my own books on Amazon and was astonished at how quickly they sold. I was hooked and decided to start buying and selling books as a small part-time business from my spare bedroom. The business rapidly expanded, taking over the spare bedroom and my garage, swiftly followed by a spare bedroom in my mother's house and her garage! I acquired a small industrial unit in February 2007 and took the plunge to go full-time in March 2007, closely followed by my wife in September 2007. In October 2007 we moved in to larger premises and also took on our first members of staff to assist with the ever increasing workload. Our aim is to ensure that the people who buy our books enjoy the same service that we would hope for when purchasing a book ourselves. To that end, we endeavour to give all our books accurate descriptions, price them accordingly and dispatch swiftly and safely. All orders are dispatched within one working day, Monday to Friday. We will endeavour to answer all queries by email within 24 hours.

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Goldstone Books
Castle House, High Street, Ammanford, SA18 2NB, United Kingdom

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Goldstone Books Limited
Cilyrychen Industrial Estate, Llandybie, Carmarthenshire, SA18 3GY.
Email: customerservices@goldstonebooks.co.uk - Phone: 01269 267070
Company registration number: 06817864. VAT registration number: 920299721
Managing Director: Ashley Stamford-Plows

Versandbedingungen

All orders are shipped within 1 working day. We offer a no quibble returns service. If you would like to return your item for any reason please email us in the first instance within 7 days of receipt. If there is a fault with your item that is not described in the listing, you may return your item for a refund within 30 days of purchase. All returns must be returned in their original packaging.