Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 - 1970
ISBN 10: 3037781602 ISBN 13: 9783037781609
Verlag: Lars Muller Verlag, 2009
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Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS. Bestandsnummer des Verkäufers ERICA82930377816023
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The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. The resulting works reveal a modernist formal idiom without being indebted to a specific, formulaic look. There was room in it for visual symbolism as well as the acquisition of nonrepresentational art, with which some of the graphic designers involved were connected. Under the leadership of Max Schmid for many years, the studio employed Roland Aeschlimann, Karl Gerstner, Jörg Hamburger, Steff Geissbühler, Andreas His, Toshihiro Katayama, and Nelly Rudin, among others. Freelance designers such as Michael Engelmann, Gottfried Honegger, Armin Hofmann, Herbert Leupin, Warja Lavater, Numa Rick, and Niklaus Stoecklin were also used. In the 1960s, the Basel office, most especially George Giusti and Fred Troller, was involved in developing the studios of the subsidiaries in the United States and the United Kingdom, placing more emphasis on advertising. This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design, in all its determination and independence.
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Bibliografische Details
Titel: Corporate Diversity: Swiss Graphic Design ...
Verlag: Lars Muller Verlag
Erscheinungsdatum: 2009
Einband: Paperback
Zustand: Very Good
Zustand des Schutzumschlags: Schutzumschlag
Art des Buches: book
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Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 - 1970
Verlag:
Lars Muller Verlag Publishing, 2009
ISBN 10: 3037781602
ISBN 13: 9783037781609
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Anbieter: Salish Sea Books, Bellingham, WA, USA
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Zustand: Good. Good++; Softcover; Light wear to the covers with a few small hanlding-marks to the back cover; Unblemished textblock edges; The endpapers and text pages are all clean and unmarked; The binding is excellent with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium-Large Format (Quatro, 9.75" - 10.75" tall); 2.0 lbs; White covers with title in black lettering on a blue background; 2009, Lars Muller Verlag Publishing; 208 pages; "Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 - 1970," by Museum fur Gestaltung Zurich, et al. Bestandsnummer des Verkäufers SKU-1167AB01003125
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Beispielbild für diese ISBN
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 - 1970
Verlag:
Lars Muller Publishers June 2009, 2009
ISBN 10: 3037781602
ISBN 13: 9783037781609
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Trade Paperback. Zustand: Used - Very Good. The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. The resulting works reveal a modernist formal idiom without being indebted to a specific, formulaic look. There was room in it for visual symbolism as well as the acquisition of nonrepresentational art, with which some of the graphic designers involved were connected. Under the leadership of Max Schmid for many years, the studio employed Roland Aeschlimann, Karl Gerstner, JArg Hamburger, Steff GeissbA1/4hler, Andreas His, Toshihiro Katayama, and Nelly Rudin, among others. Freelance designers such as Michael Engelmann, Gottfried Honegger, Armin Hofmann, Herbert Leupin, Warja Lavater, Numa Rick, and Niklaus Stoecklin were also used. In the 1960s, the Basel office, most especially George Giusti and Fred Troller, was involved in developing the studios of the subsidiaries in the United States and the United Kingdom, placing more emphasis on advertising. This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design, in all its determination and independence. Very nice clean, tight copy free of any marks. BEAUTIFUL COPY!!! Bestandsnummer des Verkäufers 250960
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