Corporate Information Strategy and Management

Applegate; Austin; Soule

ISBN 10: 0071263195 / ISBN 13: 9780071263191

Verlag: McGraw- Hill International Edition, 2009

Bestandsnummer des Verkäufers Shelfdream0071263195

Inhaltsangabe:

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Über die Autorinnen und Autoren: The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

Bibliografische Details

Titel: Corporate Information Strategy and Management
Verlag: McGraw- Hill International Edition
Erscheinungsdatum: 2009
Einband: paperback
Zustand: new