The Corporate Innovator's Playbook (Paperback). Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: Lucent Book Group, 2026
- Softcover
- Neu

Anbieter: Grand Eagle Retail, Bensenville, IL, USAGrand Eagle Retail
Verkäufer:in bei AbeBooks seit 12. Oktober 2005
Zustand: Neu
EUR 23,49
Artikelbeschreibung des Verkäufers
Paperback. Your company generates plenty of good ideas, but how many of them have been turned into businesses that move the revenue needle? This is the key challenge facing all corporate innovation efforts-how to scale a promising idea into a global business. The Corporate Innovator's Playbook provides the recipe.Paul Campbell and Steffen Bartschat are practitioners who have led corporate innovation programs for the last decade in one of the world's premier innovation hubs, Silicon Valley. While solving their own internal challenges, they have also keenly observed the successes (and failures) of their corporate peers and the fast-moving world of startups.They've translated the body of their experiences into the Innovation Canvas, a framework to assess and improve corporate innovation programs. The Innovation Canvas describes the key elements of successful innovation programs and the synergies that turn them into growth factories. The goal is to create a hybrid process, combining the best of two cultures-startup agility and corporate scale. As global competition accelerates in the age of AI, developing an efficient innovation funnel is more critical than ever. This book delivers hands-on advice to on-the-ground teams, driving measurable impact within their organization. As global competition accelerates in the age of AI, developing an efficient innovation funnel is more critical than ever. This book delivers hands-on advice to on-the-ground teams, driving measurable impact within their organization. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Bestandsnummer des Verkäufers 9798900710877
- Titel
- The Corporate Innovator's Playbook (Paperback)
- Autor
- Paul Campbell
- Verlag
- Lucent Book Group
- Erscheinungsjahr
- 2026
- Zustand
- new
- Einband
- Paperback
- Sprache
- Englisch
- ISBN-13
- 9798900710877
This is the key challenge facing all corporate innovation efforts—how to scale a promising idea into a global business. The Corporate Innovator’s Playbook provides the recipe.
Paul Campbell and Steffen Bartschat are practitioners who have led corporate innovation programs for the last decade in one of the world’s premier innovation hubs, Silicon Valley. While solving their own internal challenges, they have also keenly observed the successes (and failures) of their corporate peers and the fast-moving world of startups.
They’ve translated the body of their experiences into the Innovation Canvas, a framework to assess and improve corporate innovation programs. The Innovation Canvas describes the key elements of successful innovation programs and the synergies that turn them into growth factories. The goal is to create a hybrid process, combining the best of two cultures—startup agility and corporate scale.
As global competition accelerates in the age of AI, developing an efficient innovation funnel is more critical than ever. This book delivers hands-on advice to on-the-ground teams, driving measurable impact within their organization.
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