Creating Brand Meaning: How to use Brand Vision Archetypes (2nd edition)

Steidl, Dr Peter Dr Peter Steidl,

ISBN 10: 1478339640 / ISBN 13: 9781478339649

Verlag: CreateSpace Independent Publishing Platform, 2012

Beschreibung

Creating Brand Meaning: How to use Brand Vision Archetypes (2nd edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Bestandsnummer des Verkäufers 7719-9781478339649

Bibliografische Details

• Titel: Creating Brand Meaning: How to use Brand Vision Archetypes (2nd edition)
• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsjahr: 2012
• Sprache: Englisch
• ISBN-10: 1478339640
• ISBN-13: 9781478339649
• Einband: paperback
• Auflage: 2. Auflage
• Zustand: Very Good

Über diesen Titel

Inhaltsangabe

This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes properly, honed in a multitude of assignments carried out by the author over many years. It presents detailed guidelines for conducting brand vision archetype and touchpoint engineering workshops. It also presents the archetype collection - 28 archetype cards with all the details you need to select the right brand vision archetype for your brand.