Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

Jaynie L Smith

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Sprache: Englisch

Verlag: Bantam Doubleday Dell Publishing Group Inc, 2006

0385517092 / 9780385517096

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Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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Verkäufer:in bei AbeBooks seit 20. Dezember 2007

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Artikelbeschreibung des Verkäufers

Why should I do business with you. and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: - They don't have a competitive advantage but think they do- They have a competitive advantage but don't know what it is--so they lower prices instead- They know what their competitive advantage is but neglect to tell clients about it- They mistake strengths for competitive advantages- They don't concentrate on competitive advantages when making strategic and operational decisions The good news is that you can overcome these costly mistakes - by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople's inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time - an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent--and so did company revenues. Jack Welch has said, If you don't have a competitive advantage, don't compete. This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them. …

Bestandsnummer des Verkäufers 00100011158

Titel
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Autor
Jaynie L Smith
Verlag
Bantam Doubleday Dell Publishing Group Inc
Erscheinungsjahr
2006
Zustand
Very Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0385517092
ISBN-13
9780385517096

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 20. Dezember 2007

Versandkosten innerhalb von USA

Artikel4 bis 12 Werktage3 bis 6 Werktage
Erster ArtikelEUR 0,00EUR 9,77
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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