Creating Customer Evangelists: Profit from Turning Loyal Customers into a Volunteer Sales Force

Ben Mcconnell

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Sprache: Englisch

Verlag: Kaplan AEC Education, 2002

0793155614 / 9780793155613

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Artikelbeschreibung des Verkäufers

When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. Lessons of customer evangelism related through real life company stories make this book an absorbing read. -- Harvard Business School I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future -- Dan Pink, author of Drive and A Whole New Mind An inspiring and thorough book packed with real life examples, action items and insight. -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term customer evangelism. The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world's smartest business thinkers.…

Bestandsnummer des Verkäufers CIN0793155614G

Titel
Creating Customer Evangelists: Profit from Turning Loyal Customers into a Volunteer Sales Force
Autor
Ben Mcconnell
Verlag
Kaplan AEC Education
Erscheinungsjahr
2002
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0793155614
ISBN-13
9780793155613

World of Books Inc

Montgomery, IL, USA

Verkäufer/-in mit 4 Sternen

AbeBooks-Verkäufer/-in seit 23. März 2026

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