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Titel: Creating New Markets in the Digital Economy:...
Verlag: Cambridge University Press
Einband: Soft cover
This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Provides practical advice to help readers innovate and identify new business models, products and services within the connected digital economy. Buchnummer des Verkäufers ABE_book_usedgood_1107627427
Inhaltsangabe: Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.
Inhaltsangabe: Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
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