Creating Value for Customers: Designing and Implementing a Total Corporate Strategy

Band, William A.

ISBN 10: 0471525936 / ISBN 13: 9780471525936

Verlag: Wiley, 1991

Beschreibung

Good.

Bestandsnummer des Verkäufers D7S9-1-M-0471525936-6

Bibliografische Details

• Titel: Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
• Verlag: Wiley
• Erscheinungsjahr: 1991
• Sprache: Englisch
• ISBN-10: 0471525936
• ISBN-13: 9780471525936
• Einband: Paperback
• Zustand: Good
• Buchtyp: book

Über diesen Titel

Inhaltsangabe

This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.