Creative Content Kit (Cards)

Sprache: Englisch

Verlag: BIS Publishers B.V., Amsterdam, 2020

9063695683 / 9789063695682

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Artikelbeschreibung des Verkäufers

Cards. Creative Content Kit is a four-step process for creating content strategy, inspired by 'The System of Publishing' theory (Bhaskar, 2013). Each stage contains a set of cards with methods, content types, platforms and tools.The deck of 65 cards is made for content professionals and non-specialist to ideate, test and solve content problems. It provides a helpful visual structure to ease communication in planning alone, with your team and clients.The first stage, Model, consists of cards with methods and tools that help you define the reason why your content needs to exist. You will start with the cards about Audience and progress to work with the cards about Product, Brand or Business.The second stage presents Content types that you can choose to include in your editorial approach. With the information you gather from the previous stage, you will think about what types of content you need to address your audience, aligned with your product/service, brand or business. There are no rules to pick one type or the other, but as you go through the cards, you will know which is a priority for you.Platforms are the channels and frames that will represent and distribute your content. They represent how and where your audience will experience it: videos on Facebook, photos on Instagram, short texts on Twitter, etc. At this stage, you will check your editorial ideas and goals to define which platform best suits it.Finally, you want to ensure your strategy will Reach your audience, to make sure content is not lost or ignored. You can then make use of practical tools, tips and tactics regarding exposure to capture their attention.HOW TOThe cards have numbers, a title, a subtitle - guiding you to make your choices - and body text that will indicate what you can start doing with call-to-action bullet points.Start by thinking about your content problem, the number of people involved, and overall investment. The four steps will serve as a guide, and you will organise and choose the cards according to your needs.There is no limit for the use of cards although it will have an impact on the time you will spend at each stage. Creative Content Kit is a four-step process for creating content strategy, inspired by The System of Publishing theory (Bhaskar, 2013). Each stage contains a set of cards with methods, content types, platforms and tools. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Bestandsnummer des Verkäufers 9789063695682

Titel
Creative Content Kit (Cards)
Autor
Ana Bender
Verlag
BIS Publishers B.V., Amsterdam
Erscheinungsjahr
2020
Zustand
new
Einband
Cards
Sprache
Englisch
ISBN-10
9063695683
ISBN-13
9789063695682

AussieBookSeller

Truganina, VIC, Australien

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 22. Juni 2007

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Artikel25 bis 45 Werktage8 bis 14 Werktage
Erster ArtikelEUR 32,99EUR 39,23
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