The Creative Economy

John Howkins

ISBN 10: 0141977035 / ISBN 13: 9780141977034

Verlag: Penguin Books Ltd, 2013

New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers GB-9780141977034

Inhaltsangabe:

Creativity is the fastest growing business in the world.

Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?

In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.

Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

Über die Autorin bzw. den Autor: John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.

Bibliografische Details

Titel: The Creative Economy
Verlag: Penguin Books Ltd
Erscheinungsdatum: 2013
Einband: PAP
Zustand: New
Auflage: 2. Auflage