The Creative Economy: How People Make Money From Ideas

Howkins, John

ISBN 10: 0140287949 / ISBN 13: 9780140287943

Verlag: Penguin Global, 2002

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00089176543

Inhaltsangabe:

Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion - a figure which surpasses, for the first time, every other export sector, including automobiles, agriculture and aircraft. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. This book is not about information and the information society. It is about more basic matters, what we humans want and what we are good at.

Über die Autorin bzw. den Autor: John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.

Bibliografische Details

Titel: The Creative Economy: How People Make Money ...
Verlag: Penguin Global
Erscheinungsdatum: 2002
Einband: Softcover
Zustand: Very Good