Creative Library Marketing and Publicity: Best Practices

Robert J Lackie

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Sprache: Englisch

Verlag: Bloomsbury Publishing Plc, 2015

1442254211 / 9781442254213

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Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types-small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: -Using constituents' voices in outreach efforts -Building a social media presence -Crafting step-by-step marketing plans -Planning and implementing branding campaigns -Creating buzz with promotional videos -Using e-mail marketing in outreach -Marketing a new library space -Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.…

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Titel
Creative Library Marketing and Publicity: Best Practices
Autor
Robert J Lackie
Verlag
Bloomsbury Publishing Plc
Erscheinungsjahr
2015
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1442254211
ISBN-13
9781442254213

World of Books (was SecondSale)

Montgomery, IL, USA

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Verkäufer:in bei AbeBooks seit 20. Dezember 2007

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