Creative Problem Solving for Managers

Tony Proctor

ISBN 10: 0415345421 / ISBN 13: 9780415345422

Verlag: Routledge, 2005

Beschreibung

Légères traces d'usure sur la couverture. Couverture différente. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Different cover. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations.

Bestandsnummer des Verkäufers C-919-018

Bibliografische Details

• Titel: Creative Problem Solving for Managers
• Verlag: Routledge
• Erscheinungsjahr: 2005
• Sprache: Englisch
• ISBN-10: 0415345421
• ISBN-13: 9780415345422
• Einband: Softcover
• Auflage: 2. Auflage
• Zustand: Bon

Über diesen Titel

Inhaltsangabe

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

Über die Autorin bzw. den Autor

Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.